A Sales Campaign can be as simple as one focused page or extend into a series of connected steps. You choose the message, content, offer, and destination based on what you want that particular campaign to accomplish.
Campaign pages can combine the information customers need with clear ways to act, keeping the message and the response together instead of sending people through a collection of disconnected marketing pieces.
Because each campaign can be built differently, the same tool can support a wide range of business goals without forcing every promotion into the same format or customer path.